ooo iTV vs ITV - Is there any competition though?

Today in media we looked at the article of the new addition to the Apple revolution the iTV the television that will demolish streaming devices. having the facilities that will enable people to watch films and TV show straight from the internet to the TV. Another article introduced Netflix the new American online streaming company said to attempt a breakthrough in the UK after its successful launch in the USA and Canada Reed Hastings and the company is sceptical about its UK rival LoveFilm